1972 Lincoln Continental Mark IV
Cadillac Eldorado Slayer
The Continental Mark IV was all new for 1972. Longer and wider than the Mark III which it replaced, it was also 211 pounds lighter. The 1972 model was the only Mark IV which had an oversized front radiator grille which dipped into the bumper. The 1973 and later models all had the massive, federally mandated 5 miles per hour impact bumpers and the dipping bumper design was lost.
The '72 Mark IV had horizontal taillights mounted in the rear bumper. This was the first Mark Lincoln to have opera windows in the rear quarter of the roof. A Cartier clock was standard as were "Twin Comfort Lounge Front Seats", otherwise known as 'lounge-lizard' bucket seats.
Power was from the familiar 460 cubic inch V-8 engine, rated at 212 horsepower. The '72 Mark IV was 220 inches long and rode on a 120 inch wheelbase. List price for this car was $8,640; owners could expect fuel consumption of around 11 miles per gallon.
The Mark IV was a major sales success - 48,591 units were sold during the model year. The Mark IV coupe had 51% higher unit sales than the '72 Cadillac Eldorado coupe. In fact, 1972 was the best year to date in Lincoln's sales history. 94,560 Lincolns were sold in 1972 - a new sales record.
1972 was a presidential election year and much of the news related to the presidency. In May, third-party candidate George Wallace is shot and paralyzed. In June, five men are arrested at the Watergate Hotel and office complex while trying to burglarize the headquarters of the Democratic Party. They have connections to the White House. At first, the incident is dismissed as a political ploy and Nixon is reelected by a landslide over George McGovern. Later, Watergate sinks the Nixon presidency.
Jane Fonda visits Hanoi. Life Magazine ceases publication. Top movies include 'The Candidate,' 'Cabaret', 'Deliverance' and 'The Godfather.' Top songs include 'American Pie,' 'Candy Man' and 'Ben'. New products include Nike shoes, Pong, and HBO.
New TV shows include 'M*A*S*H,' 'Maude,' 'Sanford and Son' and 'The Waltons.' Fiberglass-belted radials go on sale in the U.S. and prove quite popular. 1972 is the last year for small bumpers on U.S. cars. In 1973, a federal standard mandating 5 miles-per-hour bumpers goes into effect; all 1973 cars will look like they're equipped with chrome battering rams in front and back.
Deaths include Harry Truman, J. Edgar Hoover, the Duke of Windsor, Charles Atlas, Maurice Chevalier, Bill 'Hopalong Cassidy' Boyd and Jackie Robinson. Jack Nicklaus wins both the U.S. Open and the Masters.
Drawing and text copyright 1993, 1996, 1999 Joseph M. Sherlock. All Rights Reserved.
The Continental Connector is the official publication of the Pacific Northwest Region of the Lincoln and Continental Owners Club. All of these AutoSketch and Remember When articles have previously been published in the Continental Connector newsletter.
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The Pacific Northwest Region of the Lincoln & Continental Owners Club welcomes everyone who enjoys and appreciates Lincolns - classic and new. Founded in 1954, our Lincoln and Continental Club is dedicated to enjoying, driving, maintaining and restoring our favorite marque of automobile. As a car club, we provide our automobile club members with social events, motoring tours, publications and information. The Lincoln Club is an Oregon non-profit corporation, presently operating as the Pacific Northwest Region of the Lincoln and Continental Owners Club. Membership is open to everyone who owns a Lincoln or Continental, or has an appreciation for these fine automobiles.