Lincoln club
a pen and ink drawing

by Joe Sherlock

Lincoln car club

1964 Lincoln Continental - Improved Greatness

The Lincoln slabside of 1961 was a great design which set Lincoln on a new course. But it wasn't perfect. People complained about things like a poor ventilating system for the air-conditioner (fixed in '62) as well as poor rear legroom and small trunk capacity. These were addressed with the 1964 model.

The '64 Lincoln Continental retained the basic styling theme from 1961 but contained revisions which materially improved the product. The new rear decklid combined with a deeper trunk well increased luggage space by 15%. The curved side glass was eliminated which reduced the 'tumblehome' of the cross section and reduced the feeling of claustrophobia, increasing shoulder room. The wheelbase was extended by 3 inches; this provided a much-needed increase in rear-seat legroom and produced a smoother ride. The restyled roof produced increased head room.

The 1964 Lincoln was offered in 18 new exterior colors and was powered by the same 430 cubic-inch, 320 horsepower V-8 engine as was used in 1963. The sedan weighed 5,055 pounds while the convertible tipped the scales at a hefty 5,393 pounds. During the 1964 model year, Lincoln sold 32,969 four-door sedans and 3,328 convertibles - these were the only two body styles offered. The convertible sold for $6,938 and the sedan was priced at $6,292.

Lincoln had a good sales year in 1964 - the best since 1957 but was far outsold by Cadillac - over 165,900 Caddys were sold in the 1964 model year. But ... it's somewhat of an unfair comparison because a base-model Cadillac started at a price of $5,236.

Lincoln car club
Remember When

by Joe Sherlock

In 1964, the New York World's Fair opens (see story below). The first Ford Mustang appears in April; all American cars now offer front seat belts as standard equipment. Cadillac offers 'Climate Control,' an automatic temperature control system.

New consumer products include skateboards, Kellogg's Pop Tarts, Diet Pepsi and Maxim freeze-dried coffee. GE introduces the Electric Knife at $27.95. The Esso tiger debuts, telling everyone, "Put a tiger in your tank!" The comic strip 'The Wizard of Id' first appears in 1964.

Top song of the year is 'I Want To Hold Your Hand' by the Beetles who make their American debut on The Ed Sullivan Show February 9th. Other Beatles hits in '64 include 'Can't Buy Me Love,' 'I Feel Fine,' 'A Hard Days Night' and 'Do You Want To Know A Secret.' Movies include 'Doctor Strangelove,' 'Goldfinger,' 'A Hard Day's Night,' 'The Pink Panther' and 'My Fair Lady.'

Deaths include Herbert Hoover, Douglas MacArthur, Cole Porter, Gracie Allen and singers Johnny Burnette, Sam Cooke and Jim Reeves. In the World Series, the St. Louis Cardinals beat the New York Yankees.

Drawing and text copyright 1989, 1999.
most World's Fair photos copyright 1965, 1999. Joe Sherlock. All Rights Reserved

1964 World's Fair Scrapbook

Here are some photos taken by Continental Connector Editor Joe Sherlock when he and fiancée Carol visited the World's Fair in August, 1965 - just two of over 51 million people who attended the fair. There was much to see automobile-wise at this giant event:

This is the Unisphere, official symbol of the '64 World's Fair. The fair consisted of 140 pavilions located on 646 acres in Flushing Meadow, New York in Queens - the same site used for the 1939 World's Fair. It ran from April, 1964 to October, 1965 (although closed during the winter months). There were 21 state pavilions and 36 foreign pavilions. Accessible by the NYC subway system, the fair featured a monorail, a Swiss Sky Ride, Michaelangelo's sculpture 'The Pieta' (in the Vatican Pavilion), and 'It's A Small World' which was later bought by Disney and moved to California. This Tyrannosaurus Rex appears to be eating the giant U.S. Royal tire but it's just a case of standing in the right place to take a picture. Mr. T and his dino-buddies were sculpted in fiberglass and were part of Sinclair Oil Company's exhibit, Dinoland. The U.S. Royal tire was a seven-story-tall ferris wheel clad with the fiberglass skin of a huge whitewall tire. After the Fair closed, the giant tire was moved to Detroit, where it was installed near Uniroyal's sales offices and could be seen from much-traveled I-75. It wasn't a ferris wheel anymore, though - just a sign.
Chrysler Corporation pulled out all the stops - in addition to this large building in the shape of a V-8 engine, they had a four-story building shaped like a giant car. They also had a full-sized stunt driving track where 1964 Dodges jumped over ramps and each other. (Ford Motor Company had a very nice exhibit hall, too - I just didn't take any good pictures of it.) General Motors had a very futuristic pavilion - its shape was halfway between the Starship Enterprise and a '59 Buick. Called the GM Futurama (they used the same name in '39), it provided a glimpse into the future with this scale model city. It featured giant glass skyscrapers and 16-lane highways (naturally!) where scale-model cars zoomed along at over 100 mph.

The Continental Connector is the official publication of the Pacific Northwest Region of the Lincoln and Continental Owners Club. All of these AutoSketch and Remember When articles have previously been published in the Continental Connector newsletter.

If you've enjoyed reading this, you should join our Lincoln Club. To find out more information and learn how to join, click here.

The Pacific Northwest Region of the Lincoln & Continental Owners Club welcomes everyone who enjoys and appreciates Lincolns - classic and new. Founded in 1954, our Lincoln and Continental Club is dedicated to enjoying, driving, maintaining and restoring our favorite marque of automobile. As a car club, we provide our automobile club members with social events, motoring tours, publications and information. The Lincoln Club is an Oregon non-profit corporation, presently operating as the Pacific Northwest Region of the Lincoln and Continental Owners Club. Membership is open to everyone who owns a Lincoln or Continental, or has an appreciation for these fine automobiles.